​​​NJ WARBIRDS

AIR SHOW DEMOGRAPHICS

Did you know over 26 million people attend air shows annually? During the past decade, air shows drew twice the attendance of NFL football!  It’s a little known fact that air shows draw more people than any other entertainment events in the world, including NASCAR! Typically, there’s an average of 100,000 attendees daily during a typical Friday/Saturday/Sunday schedule.  Air shows deliver significant and measurable results for anyone interested in reaching one of the most lucrative demographic audiences available!

  • Dwell Time

    • ​8.7% spend 2 hours or less

    • 14.2% spend 2-3 hours

    • 18.1% spend 3-4 hours​

    • 16.1% spend 4-5 hours

    • 15.7% spend 5-6 hours

    • 7.1% spend 6-7 hours

    • 8.4% spend 7-8 hours

    • ​11.8% spend more than 8 hours

  • GENDER: 

  •   62%  Male, 18 yrs & older

  •   38%  Female, 18 yrs & older


  • AGES: 

  •   6%  under 24 yrs old

  •   8%  25-35 yrs old

  •   37%   35-44 yrs old

  •   21%  45-54 yrs old

  •   8%  over 54 yrs old


  • HOUSEHOLD INCOME:

  •   1%  under $24,999

  •   10%  $25,000 - $34,999

  •   15%  $35,000 - $44,999

  •   28%  $45,000 - $74,999

  •   30%  over $75,000

  • HOMEOWNERS:

  •   56%  own their home

  •   33%  rent their home

  •   11%  other


  • EDUCATION:

  •   1%  some H.S. education

  •   19%  H.S graduate

  •   41%  some college education

  •   25%  college graduate​

  •   14%  post graduate


  • ETHNICITY:

  •   60%  Caucasian

  •   21%  Hispanic

  •   5%  Other

  •   3%  African American

  •   1% Asian